Lean product machine

We’re a start-up turned app design and development studio working remotely in the US.

Built By Krit

We have a funky little office in Charleston, SC, but we're a remote-first team made up of folks from all over the country. We’re developers, designers, product managers, project managers, writers, marketers, and admins. But we’ve also been teachers, social workers, soccer bloggers, restaurant managers, and journalists. We use our varied experiences to empathize with customers, dream up new designs, and solve tough problems for our clients.

We’re best at launching new products and helping experienced founders and teams improve the products they already have. Our clients hail from all backgrounds and states, too, and we’ll work with you no matter where you’re from.

Meet The Kritters

The name Krit comes from a design crit, or critique, and the principles that drive it. We realize there’s always room for improvement, and we know that together we can accomplish more than any one of us could accomplish on our own.

Andrew Askins

Andrew Askins

Partner / CEO

Our fearless leader. He handles new business, client strategy, and the blog. He also has a knack for tripping over his own feet.

Austin Price

Austin Price

Partner / Creative Director

Our lead designer. He’s also our resident musician. He plays the banjo, ukulele, guitar and harmonica.

Laura Bosco

Laura Bosco

Writer

Laura writes for the blog and newsletter. She lives in Chattanooga with her husband and pup, and she's usually outside somewhere.

Iris Wang

Iris Wang

Junior Product Designer

Iris is Krit's junior designer and is based in Austin, Texas. She loves foxes, drawing, and lavender-flavored beverages.

Bina Farooque

Bina Farooque

Project Manager

When not managing projects, Bina loves to cook and enjoys experimenting with new ingredients and recipes.

Ronnie Villarini

Ronnie Villarini

Frontend Engineer

Aging hipster, coffee nerd, and father of two living in small town, Illinois. Once an aspiring competitive gamer, now slinging divs, sprinkling JavaScript, and trying to keep up with the kids in video games.

Michael Prather

Michael Prather

Fullstack Engineer

Michael is rarely intimidated by a challenge. He relishes opportunities to help others succeed, most especially through the use of technology. When not coding, Michael’s happiest when exploring our diverse planet with his wife and two boys.

Nathan Nash

Nathan Nash

Product Designer

As a designer, Nathan thrives on variety and is passionate about helping companies build Minimum Lovable Products. Outside of work, he is usually either studying art, playing board games with family and friends or watching Netflix.

Portia Springer

Portia Springer

Executive Assistant

Portia has developed her administrative, time management and customer service skills over more than 10 years. She excels at developing and implementing systems to streamline and help teams become more efficient.

Our Values

Transparency

We’re public about where our money goes and how we do what we do. We face tough conversations, pull back the curtain on company inner-workings, and talk through potential issues before they’re a big deal.

Balance

We set ambitious goals but not at the expense of profitability. We push ourselves and we know our limits. We know when to be serious and when to have fun. And we set healthy boundaries and make time to recharge.

Integrity

We’re mindful of our work’s impact, and we support our employees financially, emotionally, and professionally. We put solutions over egos and keep our clients’ best interests in mind...even if their best interests mean a less profitable project for us. We’re actively building a more diverse team, seeking partnerships with diverse founders, and supporting racial justice and inclusion efforts.

Craftsmanship

We take time to get details right, look for ways to improve every time we create, and care deeply about the user experience. We treat client products like our own products, and we also treat our company like a product we’re refining.

Empathy

We make decisions that account for the feelings and experiences of our team, partners, and audience. We assume everyone is acting from their best intentions, and we keep in mind everyone’s context is different. When we offer feedback, we include the positive with the negative.

Built By Krit

Our Work

We only win when our clients win. Learn how we use frontend design and product expertise to help clients delight customers, secure investors, and reach critical milestones.

👉 View our work

Become a Kritter

We’re committed to building a diverse team from all over the US. This means diversity of race, gender, age, sexual orientation, religion, ethnicity, ability, and national origin. We strongly believe in building an inclusive workplace where everyone feels safe and invited. We’ve set several Diversity & Inclusion initiatives including team training (via ReadySet), a book club (How to Be an Antiracist by Ibram X. Kendi), and improved hiring processes.

We’re also a fully transparent company; we share our finances, salaries, pipeline, and more.

We don’t:

  • Require a certain number of years of experience
  • Prioritize frameworks or languages over aptitude
  • Conduct high-pressure coding tests

We do offer:

  • An inclusive, transparent, and people-first culture
  • Competitive pay with yearly raises; see our public compensation model
  • Competitive healthcare plans, as well as dental insurance, vision insurance, and access to a 401k
  • Paid family leave for every gender, with up to 4 weeks paid vacation, plus 4 weeks unpaid
  • 15 effective-immediately vacation days (excluding sick days), as well as 10 company holidays
  • Flexible hours so you can work when you work best
  • Remote work, plus a coworking/coffee budget
  • A $2,500 new employee equipment budget
  • Regular team retreats, paid for by Krit
  • An outlet for all your pet photos

How to Apply

We look for applicants who are self-motivated, enthusiastic, and great communicators. If that’s you, check out our open positions and read more about what it’s like to be a Kritter.

👉 Check out open positions