Start in the South

Learn how to build a profitable startup outside of the usual hubs. No technical skills required.

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The ultimate startup tech stack

Tech stack, or sometimes just “stack,” is developer jargon for the set of tools you use to build your software product. Why the jargon? Because we’re nerds and we like to show other nerds we’re safe by using fun codewords. Kind of like meerkats.

Freaking eliminate any bad stress!

We had one overarching goal at the beginning of Q2 — eliminate stress. Our first quarter of the year was our best ever from a financial perspective, but our team came dangerously close to burning out. Heading into the second quarter, we made some big changes.

The truth about no-code: big benefits, enormous opportunity, limited capabilities

What does no-code mean for your product? We dove deep into the no-code movement to find out what you stand to gain—and lose.

What you need to know about no-code prototypes. My surprising journey.

No-code tools are supposedly fast and friendly. But is that true? An authentic look at building a no-code prototype, from a non-technical perspective.

We made $59,017 in profit and called an emergency partners meeting

At first, I thought I had carbon monoxide poisoning. Quarter 1 was the best quarter we’ve ever had. But by the end, I called an emergency partner meeting.

Worth your time: The best content for non-technical SaaS founders in 2019

We've spent hours reading content, every day, for years. Here's who we're still listening to and where you can find the best early-stage SaaS advice on the internet.

Without customers, your product is just a hobby

Sales don't "just happen." Doug Johnson explains where most SaaS startups go wrong with sales strategy and what you can do different.

Hiring sucks. Here's how we found two exceptional employees. (Part 1)

Technical hiring is tough. It's hard to find candidates and it's difficult to know who's qualified. Here are the steps we took to add two extraordinary team members, without reading a line of their code.

Custom integrations are a total headache. Here's why they're worth it.

What an integration is, how it works, and benefits you probably haven't thought of. If you're non-technical and considering an integration, here's everything you need to know.

2018 Year-in-review

This year epitomized the up and down nature of entrepreneurship. In our 2018 year in review we look and all the ups and downs as well as lessons learned.

A technical primer for nontechnical founders

You don’t have to know code to run a tech company. But you do have to have the vocabulary to navigate what’s going on. Popular tech terms, defined for non-technical founders who are serious about building a tech company.

Great company culture has nothing to do with ping pong

Culture affects hiring, recruiting, sales, partnerships, and funding. It can be your startup's superpower...or the thing that puts you in the ground. So what on earth is it, and how can you influence it?

Where to find angel investor groups in the Southeast

What are angel investors? Are they different from VCs? Where are they in Southeast? Don't worry, we have you covered.

How do you eat well as a cash-strapped entrepreneur?

Stress is high, cash is low, and you still gotta eat. Kristen Ziesmer helps us figure out what kind of healthy habits and foods set founders up for high productivity.