Welcome to the blog

Learn about design, product management, and customer research in the InfoSec industry as well as what we’re up to as an agency. Welcome to the blog.

Design

Ever been in a house so nice, you’d like to settle down there for a month...or more? A well-designed product is like that. It’s appealing. It’s functional as heck. And it makes you want to linger for a long time. From UI to UX to teardowns, here are our hard-earned tips on creating this experience

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How design is helping Scope Security communicate ROI

How a new dashboard aids sales and expansion for a growing healthcare security solution.

How design helped a cyber security company condense millions of data points onto one intuitive screen

And how that helps the company evolve, differentiate, and deliver even more customer value.

Product Management

Imagine a conductor. You know, the person waving a wand in front of an orchestra. They communicate a vision for a complex piece of music, set the tempo, and bring out the best in a diverse group of musicians. Great product managers are like conductors — they steer complex projects, set production pace, and encourage diverse talents. Here’s what you need to know to do all that in your project and direct your incredible app.

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The two new tools we use to clarify your product vision

Here’s how we ensure the product designs you receive match up with the vision in your head.

4 product lessons from 3 cybersecurity founders

What we’ve learned from working with GreyNoise, Scope Security, and Sentinel Intrusion Prevention Systems.

Customer Research

You don’t build hit products in a vacuum. You build them in context. In the soil of what your specific customers want, need, hope, and fear. Here are the tools you need to unearth those factors. Don’t be shocked if you actually enjoy customer conversations after these reads.

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How to nail a customer interview

Customer interviews are the powerhouse of customer research techniques. Here's how to do them well.

Idea validation vs. customer research (and how to do the better one)

One of these will help you build a product your customers rave about.

Krit Culture

We’re a transparent company. That means we share our structure, earnings, mistakes, and other nitty-gritty details. Here’s what it’s like to work at or with Krit.

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What does working with Krit look like?

From strategy, to design, to building a product and making it better over time. Here’s what working with Krit looks like — with stories from past customers.

How to turn a good topic into a great first draft

Not sure how to translate what's in your brain into a first draft? This page will help. It covers turning a content idea into a ready-for-review draft. Note: this is an excerpt from our company playbook.