Customer Research

You don’t build hit products in a vacuum. You build them in context. In the soil of what your specific customers want, need, hope, and fear. Here are the tools you need to unearth those factors. Don’t be shocked if you actually enjoy customer conversations after these reads.

Idea validation vs. customer research (and how to do the better one)

One of these will help you build a product your customers rave about.

How to build an audience before building a product

Learn techniques for building an audience that can help you launch a product faster and with less risk.

The complete Krit guide to running ineffective user tests

Everyone says you need to do user tests. But doing a user test badly is about as useful as not doing one at all.

Validating your idea BEFORE you build anything

If you’re here to find the “3 easy steps to validate your new business idea,” then turn around, this article is not for you. Validating an idea is hard, and intimidating. It’s something we struggled with when we were building our own products, and something we’ve seen many of our clients struggle with as well.

Reduce Noise In Your Work By Using The “Mom Test”

Imagine someone writing a note on an island, putting it in the water and floating it off to sea. Noise, in this situation, can be anything that alters the meaning of the message, including that person’s poor handwriting, a sea monster who cracks the bottle open, or the inability of the person who receives the message to read. The point is, noise is everywhere. And it's not easy to get rid of.