Er, no, you cannot drink after me ☕️

How much does it really cost to build an app like Starbucks?

While we’re not keen on sharing our coffee mugs with you this week (BYO mug, please and thank you 😷), we do have a new read you can check out over your own steaming cup of joe.

And, as you probably guessed, it’s all about the bean brew.

How much does it really cost to build an app like Starbucks? #

This is wayyyyy more than just what’s the price tag? though. We also check out:

  • 😳Weird facts about the company (didja know it started as Pequods?)
  • 💪Jobs customers hire the app to do...and the crazy drinks they order with it
  • 🤑Why Starbucks is just as stoked about the app as its customers
  • 😯How we’d build a no-code prototype of the app using Glide
  • ☕️What we’d put into the first public version and how much that’d cost

Not to mention, there are plenty of lessons in here for B2C and B2B founders alike:

  • 📈Lean (still) works: No successful app (not Starbucks, not Uber, not yours) starts with everything. In fact, many don’t start everywhere either.
  • 💸Power of free: “Free” perks and rewards haven’t gone out of fashion...and likely won’t any time soon. (See the Product-led growth movement and the rise of Freemium.)
  • ❤️Loyalty matters: Customer acquisition costs are up 50% in the past 5 years, so it’s absolutely worth learning from companies who keep their users around.

So grab your lattes, and check out how we’d reverse-engineer the key benefits of the Starbucks app, and how much that’d cost, here:

How much does it really cost to build an app like Starbucks? ☕️ #