There are bad agencies, good agencies, and Krit

Plenty of agencies ship cool stuff. Here's why we're different.

Running any kind of business, agency or otherwise, is hard. But we don’t have to preach that to you. As a founder, you know firsthand how damn difficult business is. And just like some startups get it terribly, terribly wrong, some agencies get it terribly, terribly wrong too. 

Some, but not all. There are agencies out there who do jaw-dropping jobs. Ones who build well-designed, on-time, on-budget, solidly coded apps.

But respectfully, you should know something. We’re not just another one of these great agencies. We’re better.

What makes us different from great dev shops ✨ #

Co-founder mindset 🤝 #

If you’ve landed on our homepage, you probably noticed we describe ourselves as your “technical co-founder.” That’s not because you need more relationship practice. It’s because we know a project works best when we’re not actually operating as your dev shop. It goes best when we’re in the trenches with you—when we’re working from our strengths as an agency alongside your strengths as a founder. 

What does that mean in practice? It means we’ve pitched, on behalf of our clients, at accelerator events. It means helping you find a CTO when our work with you wraps up. And it definitely means making sure you have a project we’re both proud of before all the tasks are checked off. the end I not only consider the Krit team to be colleagues, I consider them to be my trusted friends.

Lauren Sturdivant
Founder & CEO of Case Status

No free quotes (you get something better) 💰 #

You can get a free quote from most agencies, even good ones. They’ll host a short call with you, ask a few questions, and send you an estimate or proposal. But there are a few problems with this approach: 

  • The agency’s understanding of your vision and business is, at best, limited. 
  • They’re estimating for free, so the task falls to the bottom of everyone’s to-do list—aka when they’re dead tired, or right before they have to send it over. 
  • Most developers? They hate estimating. Especially for big chunks of work and especially with limited information. In this scenario, they’ll almost certainly over or undershoot. 

All of this is why we don’t give you a free quote. We respect your time and vision too much for a shot in the dark. 

Instead, we offer roadmapping sessions. They’re $3,500, and we book a whole day with you to go over your business, goals, customer, and exactly what the app should do. Our team then spends two weeks minimum, researching and hashing out the details—including a transparent, accurate quote.

Our Roadmapping Session with Krit was worth its weight in gold.

Spur Intelligence
Automated Security Analysis

Transparent pricing 🔎 #

Every agency has a different pricing approach. Some agencies price with hard numbers you can trace. Other agencies keep everything minus the final price tag behind the veil. At the latter, the price you get may depend on factors as fickle as the founders’ moods or the sales pipeline. 

But we deliver clear prices—on our homepage and in our contracts—so there’s no guesswork as to what you’re paying or why.

For a closer look at how we price, check out how much it would cost to build a messaging app like Slack.

When I first talked to Andrew...his primary goal was to build something that would help grow my business – not nod his head senselessly in a way that would get him the big contract.

Andrew MacLatchie
Project Manager at Synchronicity

Open agency approach 🙌  #

If you think restaurants selling a $7 bottle of wine for $30 is a bit much, wait until you hear agencies have tacked on as much as 400% margin. YIKES. While we’re all for healthy margins and businesses, that’s pretty excessive.

We don’t operate that way. And we don’t expect you to blindly take our word for it either. As of July 2018, we became an open agency. Among other things, it means we share our financials with the world...including the information most people hold back, like salaries. Why? We want to educate and inspire other entrepreneurs and because transparency holds us accountable. We’re interested in building a healthier, stronger business. And we believe good things don’t grow in the dark (except mushrooms).

Meaning, if you’re curious where project money goes, how much it costs to run the agency, and who gets paid what, all you have to do is look up a quarterly report or year in review.

Direct contact with friendly developers 📩 #

Many agencies hire skilled project managers. That’s cool and all, but we prefer to put you in direct contact with the team members who are actually working on your project. And before you think, “Oh great, how am I going to translate what a developer says?” we should point out that, yes, we’re nerds. But we’re nerds who care about business goals and communication. 

Our developers aren’t just seriously skilled in programming; they also have stellar client skills. We make sure of that in the interview process. And this is great news for you. It means fewer silos, less info lost in translation, and more work done—or resolved—quickly. When you have an issue, you don’t have to go through a project manager, who’ll check their email after that afternoon meeting, then relay a version of your message to the developer. No, you speak straight to the team lead. 

Non-technical founder focus 😎 #

In case you’re not totally convinced we jive with non-programmers, here’s something else you should know: non-technical founders are our favorite type of founder. You don’t have to know frontend, backend, or any programming when you come to us with an idea. In fact, we believe being non-technical is a strength, not a liability.  

That doesn’t mean we’ll gloss over technical details, skip the nerdy facts, or leave you out of the loop. It means we have a passion for explaining all the tech stuff—all your tech stuff—in human terms so you can manage your product well. 

Minimum loveable products 🛠 #

For some agencies, “we’ll build an MVP,” means, “we know you want a car, but let's start’s a tire.” That's no good.

Above image and analogy by Henrik Kniberg. Too often, an MVP looks like the top row. 

We don’t subscribe to the top-row mentality. In fact, we don’t even call lean products minimum viable products (MVPs); we call them minimum loveable products (MLPs). Our MLPs tell a complete story. They have clear goals and exactly the right amount of features. And they’re insanely valuable. 

If we can’t build at least an MLP with your budget and timeline, we won’t work together. No spare tires rolling arout this office.  

We were blown away with how user-friendly the app was, and it worked like a charm.

Caleb Pearson
Founder of Forty Seven South

We’re damn good at design 🎨 #

Fun fact: we didn’t start out as an agency. We started out as a product company. And as we were building and testing products, we noticed something. Beautiful designs build credibility. 

But we should clarify here. We’re not into making apps beautiful for the sake of some nebulous design ideals. We define a “good” design by factors like usability, your goals, and what your customers need. Good design depends on the audience. And a good design choice in one product may be a terrible choice in another product. Which is one more reason we get to know your business inside and out during a Roadmapping Session. 

Beautiful and hand-crafted for your audience. That’s what we go for in a jaw-dropping design.


Andrew Morris
Founder of GreyNoise seeing his app for the first time

Engineered for handoff 🚀 #

Some agencies try and keep you on a line. Their financial strategy relies, in part, on building a tool only they can manage. So you keep paying, and paying, and paying. 

That’s not our goal. We balance supporting your product, for however long you need, with helping you outgrow that support. On the one hand, we aren’t going to build something and drop you as a client. We provide support and maintenance and love doing so. But on the other hand, we’re also going to help you build your team and hire in-house developers. It may sound cliche, but it’s 100% true: we succeed when you succeed. And your success doesn’t look like you staying on our spreadsheet for years.  

Why we went the agency route in the first place 👨🏻‍💻 #

Unlike most agencies, which are started by people from big companies, we started as a product company ourselves. 

Except, we failed. 

Our product, Ink, made contracts simpler and easier for freelancers. It received some early traction, but not enough for us to take the idea further.

After a lot of stress and conversations, we decided Ink wasn’t the product the freelancer market needed. So we shut down our product efforts and pivoted to become an agency. 

Now, we help our clients avoid the same mistakes we made, using the lessons we learned from building our own product (and a few other fun side projects since then). We’re an agency built by product-people, and nothing gets us more excited than a great product. 

What you can expect when you work with us 📱 #

What does all this mean if you work with us? It means you can expect: 

  • An in-depth roadmapping session where we talk through everything
  • Transparent pricing showing you what your app costs and why
  • Continued transparency throughout the entire project
  • Direct contact with the team building your app 
  • A minimum loveable product, that has just the right features... 
  • ...and is attractive as heck 
  • And a partner who cares more about your long term success than keeping you on the agency payroll

See what else our clients have to say about working with us. 👀

There are app agencies and then there’s Krit 👋  #

We know we’re not the right fit for everyone. If you’re looking for a clunky app, or a run-of-the-mill dev shop to churn out something yesterday, we wish you the best of luck with the other guys. (And it shouldn’t be too hard to find them.) 

But if you’re looking for a partner who’s interested in your product and your business, who will be honest with you from pricing to handoff, and who won’t rest until your product is functional, beautiful, and loveable…

Well then, maybe it’s time you say hey. 👇