Two truths and a lie

Pop quiz!

Hey. 👋Good morning. Have you had your coffee yet? ☕


Okay, how about now? Good, because here’s a quick quiz for you.

Which of the following statements is not true? 🤔

  1. 🛩Scott’s Cheap Flights, which makes millions in annual revenue, started as a free no-code email list with less than 50 people.

  2. 💬Ryan Hoover started Product Hunt in 20 minutes by posting about his idea and gathering emails, without code.

  3. 💥One of these ideas is still no-code today.

Unless you follow no-code and successful companies pretty closely (if you do, I like your style 😎), this is a tough one.

It’s hard to picture a million dollar company starting small when you look at where they are today. I mean, an email list?

You could do that. 😁

But here’s the thing—and it’s something we’ve believed for a while—every big idea starts small. Including yours. Including our most successful clients, serving customers like Yale.

Now, we don’t exactly consider ourselves trendy people. In fact, if you’ve followed us for a while, you know we usually go against the grain. But the whole starting small thing is why we’ve been digging the no-code movement, and why we wanted to go a bit deeper on the subject. Our latest post covers:

  • 👀No-code vs. low-code

  • 😯Why the difference matters to you

  • 📈Actual examples of folks using it (as in...real people, real money)

  • 🙌5 big benefits to a no-code approach

  • 😬...and 5 big drawbacks you should totally know about (a few may surprise you)


Plus, we dive into your options for building beyond no-code. Because no-code limits do exist. And they’re something you want to think about sooner rather than later. ✋

P.S. The answer to our quiz up top? #3. Product Hunt and Scott’s Cheap Flights started out no-code, but they’re not there anymore. 🏃Read more about what you stand to gain—and lose—in the no-code movement.